Avery Dennison RBIS: Winners in Team Sports

Let The Games Begin

Avery Dennison RBIS works with some of the world’s biggest and most-loved football clubs. From national teams, to major tournaments, to fanwear, our love for the game has drawn us to not only support big franchises, institutions, syndicates and clubs, but the grass roots communities that drive the passion beyond a spectator’s match. With numerous customization events under our belts during the European Tournament 2016, Americas Tournament 2016 and supporting the Le Ballon Parisian League in 2017, we are the winning partner in Team Sports.

RBIS supports clubs from local to international teams with innovative branding solutions

  • Names, numbers, sponsor logo embellishments
  • Club crests 
  • Woven and embroidered badges
  • Brand protection labeling and heat transfers.

Take a further look below into some of our recent initatives.

The Avery Dennison Toffee League 

After the huge turnouts at The Toffee Club for our customization parties during COPA 2016, the Avery Dennison Toffee League was born. A collective of 8 teams under the League was created in Portland, Oregan.

During the summer of 2017, the 8 week tournament in Portland, Oregon, brings together local teams from sports, fashion, creative agencies and hospitality to share their love for football through something infinitely cool. 


Developed using a variety of weaving and printing techniques, each badge was created to optimize designs considering color, texture and varying degrees of definition, under the guidance of RBIS.

This is about the players, the community and the love of the game.


Avery Dennison RBIS x Eight by Eight Magazine

Check out our collaboration with design-led football magazine Eight by Eight, which resulted in some pretty cool and totally collectible badges.


Squad Goals

As football fever reaches its peak in Europe and America, we present our latest market insights study - Team Sports

Component WeaveTM

Component Weave is an innovative solution that incorporates jacquard weaving techniques with yarns typically used in the automotive industry. This lightweight fabric is strong, breathable, and well equipped to showcase high-definition graphics for footwear, headwear, apparel accent pieces, and accessories.

External Embellishments

RBIS brings brands to life with sophisticated external embellishments that have the power to tell a story, and do so in an exciting and relevant way.

RBIS x Le Ballon: Kicking It With The Who's Who of Fashion

Avery Dennison RBIS spread the football fever in Paris and Portland during the European and Americas football tournaments in 2016. Inside customization labs, guests created their own football kits with our exclusively designed badges and embellishments. The customization labs sat alongside a wide range of activities and collaborations from world leading artists, designers, fashion and football influencers - all celebrating the culture of football.

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